Factor L - A very good blog from Seth Godin

From Seth Godin's blog titled Factor L:

Why do some products and services succeed while others fail? Why do some ideas go viral, rocketing across the marketplace, while others wither and die in obscurity?

It's not the quality of the ideas. Go take a look at X1 (www.x1.com). Here's a really cool utility that can instantly search all your email (I have more than 150,000 on file from the past six years) to find any word. This Google for your hard drive works pretty well, and it's cheap. The Web site is really well done, too. The reviews are good. The trial is free. But do you have it installed? Probably not. Most of the 162 million Internet users in this country don't. I wonder why.

On the other hand, consider 'Baby Boy,' the top-10 hit by Beyonce. She certainly has talent, but is this the very best song from the very best album by the very best singer in the world? It's been a hit for weeks. I wonder why.

What, precisely, is going on here? I have no idea. You don't, either.

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