Monday, August 21, 2006

Unleashing the Ideavirus

I am not sure how many of you have had an opportunity to read books written by Seth Godin. He has written several business books mainly on marketing and is an excellent orator. One of his all time famous books is called Unleashing the Ideavirus.

It is an excellent book based on the idea that In future Ideas are going to rule the world. The world will be dominated by people who have ideas and companies that follow ideas. Now having an idea is one thing…but how to ensure that this idea is propagated across the masses is another thing and that is what is discussed in this book.

This book is freely available for everyone to read in the following link Unleashing the Ideavirus. Do read the book and be indulged in the world of ideas.

He also writes regular blogs in his blog site that has wonderful ideas.

1 comment:

Hidden said...

Great Post BalaJi. I read his book and have also seen a presentation at 1600 Amphitheatre Parkway(Thats Google, if u r wondering). This guy is really good.