Communicate big ideas with small words:
The usability gurus at 37 Signals say simple, clear language communicates your message a lot more clearly than insider industry jargon.
Too many techies resort to "implementing enterprise synergies in order to create an immersive experience that will help execute in a nascent market to blah blah blah." If simple language was good enough for Ghandi and Einstein, it should work just fine for explaining your web app, job experience, or firm's process.
Does the above statement make any sense to anyone. A superbly written blog asking everyone not to use complicated terms to experess ideas since if you understand an idea you want everyone to understand it and you would not resort to complicated terminology. definitely makes sense.
Read this interesting blog